How to mark a Quote as Lost

Created by David Joyce

Overview

This guide explains how to mark a quote as lost in Turbo, why capturing a loss reason matters, and how both internal users and customers can mark quotes as lost.

Tracking lost quotes correctly helps improve:

• Sales reporting

• KPI analysis

• Win/loss insights

• Pricing and competitor analysis

Key Concepts

• Quotes can be marked as Lost internally by users

• Quotes can also be marked as Rejected by customers

• Both methods support loss reasons and notes

• Loss reasons are optional, but strongly recommended for reporting

Method 1 — Marking a Quote as Lost (Internal Users)

This method is available depending on your system setup and enabled modules.

Steps

1. Go to Sales → Quotes.

2. Use filters if required to locate the quote.

3. Click the three dots (⋮) beside the quote.

4. Select Mark as Lost.

Capturing a Loss Reason and Notes

After selecting Mark as Lost:

• You will be prompted to enter:

  • A Loss Reason (optional)

  • A Note (optional)

Although these fields are not mandatory, entering them allows you to:

• Identify why quotes are being lost

• Analyse trends (price, competition, timing, etc.)

• Improve sales performance and strategy

Example Loss Reasons

• Too expensive

• Went with a competitor

• Project cancelled

• Timing not right

Method 2 — Customer Rejecting a Quote

If quotes are sent to customers electronically, customers can also mark a quote as lost.

Customer Experience

1. The customer opens the quote.

2. They click Reject.

3. They are prompted to:

   • Select a reason

   • Enter additional information (optional)

4. They click Confirm.

Customers are not required to enter a reason or notes, but if they do, it feeds directly into your reporting.

What Happens After a Quote Is Marked Lost

Once a quote is marked as lost:

• The quote is removed from the Active Quotes list

• It appears in the Lost Quotes view

• Loss reasons and notes are stored for reporting

Reporting and KPIs

By consistently using loss reasons, you can:

• Track win/loss ratios

• Analyse why quotes are lost

• Identify pricing or competitiveness issues

• Improve forecasting accuracy

This data is especially valuable for management dashboards and sales reviews.

Best Practices

• Encourage users to always select a loss reason

• Standardise loss reason options for cleaner reporting

• Review lost quotes regularly as part of sales KPI reviews

• Use customer-provided rejection reasons where available

Summary

To mark a quote as lost:

• Internally: Sales → Quotes → Three dots → Mark as Lost

• By customer: Customer clicks Reject on the quote

• Optionally capture loss reason and notes

• Quote moves to the Lost Quotes list

Capturing this information helps improve sales insight and decision-making.